Simples Assim

<?xml version="1.0" encoding="UTF-8"?> 
<project>
  ...
  <distributionManagement>
    <repository>
      <id>repository.fernandoribeiro.eti.br</id>
      <name>Release Repository Name</name>
      <url>http://repository.fernandoribeiro.eti.br/</url>
    </repository>
    <snapshotRepository>
      <uniqueVersion>false</uniqueVersion> <!-- Don't auto-generate a version number -->
      <id>snapshot.repository.fernandoribeiro.eti.br</id>
      <name>Snapshot Release Repository Name</name>
      <url>http://snapshot.repository.fernandoribeiro.eti.br/</url>
    </snapshotRepository>
    <site>
      <id>website.fernandoribeiro.eti.br</id>
      <name>website</name>
      <url>http://website.fernandoribeiro.eti.br/</url>
    </site>
  </distributionManagement>
</project>

http://maven.apache.org/pom.html#Distribution_Management